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Net2Phone Named Leader In Consumer Internet
Telephony Category
Net2Phone’s PC2Phone service has more monthly users than
Dialpad.com and PhoneFree.com combined according to Media Metrix
NEWARK, NJ - January 17, 2001 --- Net2Phone Inc. (NASDAQ: NTOP), the
pioneer and leader in voice services on IP networks, today announced
that it is the leading PC-to-phone service for the second straight
month, surpassing Dialpad and PhoneFree.com combined according to
Media Metrix.
According to Media Metrix, Net2Phone’s total US PC-to-phone
active user base has nearly doubled since October while the user
bases of Dialpad and Phonefree.com have declined sharply in the
same time period (down 19% and 35% respectively). In December,
Net2Phone had over 2 million unique visitors to its client and
web site. Unique visitors have increased 49% since August. These
numbers do not include the millions of users making calls over
Net2Phone’s network through the MSN Messenger and Yahoo! Messenger
services.
“Our continued growth in minutes, audience, and revenues clearly
positions Net2Phone as the leader in voice enabling desktops around
the world,” said Bryan Wiener, General Manager and Senior
Vice President at Net2Phone. “Our consumer business is strong,
and we plan on leveraging that expertise and user adoption to
bring additional value-added services to consumers, businesses,
telcos, and broadband providers globally.”
Much of the growth is due in part to Net2Phone’s offering of
its inbound and outbound call management services, including free
domestic PC-to-phone services in the U.S. and its new Internet
Answering Machine powered by CallWave. Free PC-to-phone calling
in the U.S. allows Net2Phone to generate additional high margin
revenue from the up-sell of international phone services, cross-sell
of enhanced services, and from the sale of advertising to premier
blue chip advertisers. Net2phone has experienced double-digit
growth in revenue from international PC2Phone calls since its
upgrade in November.
Advertisers have also joined the Net2Phone Advertising Network
since its inception in July 2000. Over 100 advertisers including
CNET, Gateway, Hitachi, Microsoft and Schering Plough have signed
on and have taken advantage of the network’s huge unique audience,
precise targeting, some of the industry’s leading click through
rates -- as high as 18% -- and strong back end conversion numbers.
Rene Jimenez, CEO of Internet Solutions whose clients include
Intuit, Scottrade, MasterCard and Sears, added: "Net2Phone's
audience is net savvy, has positive demographic characteristics,
is immense in size and reach therefore making it the best online
media buy value online."
Net2Phone also plans to roll out a suite of voice-enabled
services over the next two quarters, which integrates value-added
services such as telephone access to content, emails and personal
address books as well as video services from the desktop.
A chart depicting usage according to Media Metrix is available
for download and can be accessed directly at http://www.net2phone.com/corporate/graph/.
Net2Phone, Inc delivers voice and enhanced services to IP
networks worldwide. Net2Phone enables people to place low-cost
high quality calls from their computer, telephone, or fax
machine to any telephone or fax machine in the world. Net2Phone
develops and markets technology and services for IP voice
and e-commerce solutions for the web and other IP networks.
Net2Phone's strategic investors include Softbank, America
Online, GE/NBC, and Yahoo!. Additionally, AT&T has acquired
a 39 percent voting stake in Net2Phone. For more information
about Net2Phone's products and services, please visit www.net2phone.com.
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